A strategy minefield!

In these days of heady growth, I come across people and companies planning to do many things at once, e.g. CEO of a medium sized engineering company showed me his strategy for next three years. He planned to

-create innovative products & systems which would take advantage of gaps and in-efficiencies in its value chain in three verticals. (They had not yet completed and commercialized their earlier innovation)
-grow original core business that concentrated on part of the value chains for a large number of verticals
-get into trading and projects activities for some money


I found all this quite mind boggling.

What would you advise this CEO?



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