About Starbucks: what’s fuss?

Starbucks has been a darling of management schools and business magazines for creating best practices in experiential branding, social responsibility etc. So what went wrong, that its CEO has to complain that the brand is turning into commodity?

Follow this post for a good lowdown on Starbucks
Global Dashboard › Tag Surfer — WordPress
Fortune says this about Starbucks:

For years now Starbucks has paid fair-market prices to Third World coffee farmers and helped develop ecologically sound growing practices. Starbucks is also a regular on FORTUNE’s annual list of the 100 Best Companies to Work For. It’s green, it’s humane, it’s politically correct, it sells a popular product and provides a comfy place to hang out and consume same — what’s not to like?

That was all just worth noting.

Hemant

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s