People or processes?

People or processes… appears to a classical paradox (like quality and delivery speed, quality and cost, creativity and logic). A leader has to straddle these yawning gaps. Generally one of them holds an opening for the other. Like e.g. one way of influencing people is by establishing and improving processes which in turn improve not … More People or processes?

b2b branding or not to brand?

My experience (founding a b2b company, establishing its brand, consulting to b2b companies including a packaging machinery company) shows that branding helps b2b companies in getting price and / or purchase preference. -Looking from purchaser’s point of view branding helps in short-listing probable vendors -branding symbolizes some significant aspect (technology, service etc) of a usually … More b2b branding or not to brand?