Leadership and Branding – Development Principles For CEOs


As Featured On EzineArticles

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Leadership and branding are hot topics. Leadership development programs are quite popular. There are many conferences and seminars on the subject of branding. Leadership development and brand development consume a lot of resources of businesses.

Leadership means different things to different people. It means ability to inspire. Leadership is charisma, courage, and even sacrifice. Leadership requires vision. Leadership is talked about in rarefied atmosphere of CEO conferences, business schools, HR meets, and strategy meets. There seems to be an unstated and unanimous agreement that leadership is too important, too-sweeping-in-its-scope, too-good-to-be-described, and therefore too-complex-to-be-systematically-deployed concept. Everyone is convinced that such indescribable leadership must be good for any organization.

Branding too captures imagination of people. For some CEO s it is a reverential bowing item to be ticked off the agenda. For CFO s it is a black hole of cash. Sales people think it is a watering hole for unsuccessful ex-salesmen. For M & A specialists it is a valuation game. It is a playground of creativity for advertising agencies. It is PR first for PR agencies. For many, branding means eye catching, entertaining, beautiful visual and audio communications or smart copy. Everyone knows branding and everyone has definite opinions about it.

Is there then any connection between leadership and branding? Leaders are responsible for branding. But they are also responsible for many other things. Are there any fundamental linkages?

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