Goes without saying -your executive coach must have integrity!
I know, integrity is a minimum requirement in every profession. Here it takes a different dimension.
Your coach is asking you questions. Your answers do not create a flattering picture of yourself. You get hot under the collar and wonder why I am paying this guy? Yet your coach presses on.
When an executive coach is confronted with a situation of conflict between professional duty (advice that is beneficial to client) and continuity of the coaching assignment he or she gives priority to the professional duty -that kind of integrity.