When you have developed the right design philosophy, your next challenge is creating the visual language which will convey your philosophy. Q: How will you convey “(respect for) tradition, (spirit of) celebration, and authenticity” visually -all at once?
A: There are (there must be) many ways of developing the language. Your design language will depend on the target audience and the product. Here is what Falguni Gokhale, Director, Visual Communications at Design Directions, Pune came up with for ready to cook spice mixes for the Jain community. Noticed the graphic in white line (drawn as ‘Rangoli’) which depict the auspicious Jain ‘Mandala’, the spices used for coloring, and the over all bright effects?
What is your answer?