Visual language, the next design challenge

When you have developed the right design philosophy, your next challenge is creating the visual language which will convey your philosophy.  Q: How will you convey “(respect for) tradition, (spirit of) celebration, and authenticity” visually -all at once?

A: There are (there must be) many ways of developing the language. Your design language will depend on the target audience and the product. jain masala1Here is what Falguni Gokhale, Director, Visual Communications at Design Directions, Pune came up with for ready to cook spice mixes for the Jain community.  Noticed the graphic in white line (drawn as ‘Rangoli’) which depict the auspicious Jain ‘Mandala’, the spices used for coloring, and the over all bright effects?

What is your answer?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s