Do your corporate communications help your sales people? (a design challenge)

A field hardened sales chief once remarked that a key audience group of your marketing material is your sales team. He was so right! In a previous post I illustrated use of visual language for communicating brand or product identity message. Brand message needs to be simple. But we also need to communicate complex messages … More Do your corporate communications help your sales people? (a design challenge)

Visual language, the next design challenge

When you have developed the right design philosophy, your next challenge is creating the visual language which will convey your philosophy.  Q: How will you convey “(respect for) tradition, (spirit of) celebration, and authenticity” visually -all at once? A: There are (there must be) many ways of developing the language. Your design language will depend … More Visual language, the next design challenge

From Operation Theater to Refinery: design philosophy is critical

In the recent post about design philosophy I had discussed the design challenge of revamping a medical product requiring a user interface which would let the operating theater staff to focus the medical procedure underway rather than fumbling around the instrument’s screen for getting things done. So we had narrowed down to the need for … More From Operation Theater to Refinery: design philosophy is critical