Jargon Jungle: All at sea with the Blue Ocean Strategy?

The question: “Can you give some examples of blue ocean thinking, specific to you?” may get you a firing. Don’t be surprised if it comes from a top honcho of a bank that is swimming in the ‘red ocean’. A red ocean, in this case, comprises a market place crowded with other banks with almost … More Jargon Jungle: All at sea with the Blue Ocean Strategy?