A quick guide to explain the big bad world of branding Everyone knows what branding is. It isn’t some obscure jargon. Yet, it is a jargon jungle in itself. Not convinced? Following are some definitions of branding. They range from textbook type to mystical, from poetic to hard truths, from philosophical to manipulative, from abstract … More Jargon Jungle: Branding, a jungle
My article “Leadership is Branding” in TMS Learning Exchange E-Journal (Australia): “Hemant Karandikar rounds out the edition with a unique angle by highlighting the connections, and sometimes parallels, between leadership and branding to give learning points for us all.” Here is the link http://bit.ly/12MCtmg (Log in required. It is free)
Amazingly, many start ups are asking for branding & design services. The big companies seem to be secure in the knowledge that they have big brands. But leaders of start ups are very careful and are willing to invest in branding. Learning Leadership has coaching program for business owners. This executive coaching program covers preparation … More and you thought branding is for the big companies!