A quick guide to explain the big bad world of branding Everyone knows what branding is. It isn’t some obscure jargon. Yet, it is a jargon jungle in itself. Not convinced? Following are some definitions of branding. They range from textbook type to mystical, from poetic to hard truths, from philosophical to manipulative, from abstract … More Jargon Jungle: Branding, a jungle
The ‘Lead to Regenerate” book is not just for reading, but it is also meant to be “used”. Using this book for personal reflection and agenda setting is an experience of thinking like a leader. This experience and habit forming is essential for learning leadership. Without it, one can only get familiar with the principles. Here … More Lead to Regenerate book – User experiences
Customer service… 25 most important things to know http://sullivision.com/blog/25-most-important-things-know-about-service Well said. We agree! The question is what to do about those 25 (and counting) things. Unless you can fix what is broken, improve it, or simply create great service from scratch these great truths are useless to you. No, they can be damaging because knowing … More Grab what you have and run with it!